Big Screen in a Big City

Abstract

The author of the article suggests considering new forms of communication in modern megacities. Recently, city museums were spaces where all the splendors of the world are collected, and were in demand as unique cultural attractions of the city. But, the technocratic approach in urban planning deprived the urban environment of the usual communications and the variety of forms of historically formed social ties. And the influence of media on all spheres of life became the main engine in the development of VR or AR, seriously affecting the attitude to the reality itself and traditional values. When the sphere of interests in societies is formed by various forms of media, the focus of interests in megacities is shifted to media panels – “Big screens”, which until recently were used to promote advertising. When changing the tasks of broadcasting screens to cultural and educational ones, they can quite successfully solve the problems of communication in public space today, and become new attractions that unite communities.

Keywords

functioning of a megacity; technocratic ideal; zoning; communication; consensus; pragmatism; media control; broadcasting; video practices;

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НАУЧНЫЕ ТРУДЫ
Санкт-Петербургской
академии художеств

When citing an article, use a bibliographic reference:
Big Screen in a Big City // Scientific Papers of St Petersburg Academy Of Fine Arts’71.. Issues of Theory of Culture. 2024 СПб. : СПб. акад. художеств, 2024. 236 с. C. . https://doi.org/10.62625/2782-1889.2024.71.71.015

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